Technical SEO
Technical SEO involves optimizing the technical aspects of your website to ensure search engines can easily crawl and index your content. Key elements include improving site speed, ensuring mobile-friendliness, using structured data, and fixing any broken links or errors. Technical SEO ensures your site meets the technical requirements of modern search engines, contributing to improved organic rankings.
What is Pay Per Click Marketing (PPC)?
Pay Per Click Marketing (PPC) is a dynamic approach to online advertising that delivers immediate results. Managed primarily through platforms like Google AdWords and Yahoo/Bing Ads, PPC allows businesses to set a specific budget—daily, weekly, or monthly—and bid on keyword phrases relevant to their local market. This strategy positions ads directly in the path of users actively searching for those keywords, hence the name “Pay Per Click.” Each time an ad is clicked, the advertiser pays a predetermined fee based on the competitive bid for that keyword, making it an effective tool for boosting online visibility and driving web traffic.
Numerous small business proprietors hesitate to undertake a website overhaul. If you find yourself among them, we suggest pondering over the queries below to assess the need for updating your site.
- Have you encountered any inaccessible pages on your site, leading to 404 Error messages?
- Are there any malfunctioning links or images scattered across your site?
- Have you identified any W3C validation errors indicating coding issues?
- What is the current loading speed of your website?
- Does your website offer a mobile-friendly or responsive design for optimal viewing on various devices?
- Is your website secured with SSL certification (for example, https://abc.com)?
- Have you implemented structured data (Schema Markup) to enhance search engine understanding and visibility?
- Are there instances of repeated or duplicate content within your site that could affect its search engine ranking?
Reflecting on these aspects can help you determine the necessity and scope of a website renovation to improve its performance, security, and user experience.