http://boldcitymedia.com Helpiing companies help their customers through a better message. Wed, 26 Nov 2008 15:07:11 +0000 http://backend.userland.com/rss092 en Since the audience watching video online is broad the most popular subjects are not. While the traditional big 3 areas of media have been news, entertainment and sports; there is an emerging area. According to Pew Internet & American Life Project, 37% of adult internet users watch news video. ... http://boldcitymedia.com/2008/11/most-watched-online/ Since we now know how popular online video is; just how are people using it? According to a Pew Internet & American Life Project, 57% of online video viewers share links to the videos they find to others. And 67% of video viewers between the age 18-29 share videos ... http://boldcitymedia.com/2008/11/online-video-emerging/ Are you constantly looking for new ways to market your product or service? Are you trying to reach or identify who could benefit from your business or ideas? The experts at Google predict that video on the internet is the fastest growing area of information that people will ... http://boldcitymedia.com/2008/11/why-online-video-is-for-you/ Whoever said that "there's no such thing as bad publicity" was probably never involved in politics. This brings us to the last of the 4 p's of podcasting which is promotion. Even the large media outlets like the Televion Networks, Newpapers, Radio Shows and others all understand the importance ... http://boldcitymedia.com/2008/11/promoting-your-podcast-part-7/ The very first element in your podcast is your microphone. It will be the instrument that will record the very essence of your voice and others. It has to be as good a quality as you can afford and be functional for your recording environment. When recording sound, typically the closer ... http://boldcitymedia.com/2008/10/the-sound-of-podcasting/ By now you have properly planned out your podcast. Now it's time to get into the producing phase. First of all you have to decide where you are going to record your show. Will it be in an office type setting? Or, will it be on location or perhaps ... http://boldcitymedia.com/2008/09/recording-environment/ The publishing phase is another key component of your podcast’s construction. Not only will it be where listeners can find your podcast; but more importantly how listeners find your podcast that will make the difference. Along with good content your podcast also needs good keywords in the publishing. By now ... http://boldcitymedia.com/2008/09/planning-your-outline-podcast-part-4/ What message are you trying to deliver? Alright, you have already identified who will want to listen to your podcast. Now that you have their attention, how are you going to present it? A lot of companies tell their customers and audience what they are doing and what they have to ... http://boldcitymedia.com/2008/09/whats-your-message-part-3/ How do you identify your audience or market?  Think for a moment, ok that's long enough. Who is going to listen to your podcast and why?  How will your audience benefit by taking the the time to listen?  Will it be engaging?  Do you have stories for them to connect ... http://boldcitymedia.com/2008/09/identify-your-audience/ A lot of people are out there Podcasting with no clear direction. Just in any area of communication in business you need to have a plan to steer you in the right direction. Last April I gave a presentation on the 4p's of Podcasting to the American Society of Training ... http://boldcitymedia.com/2008/09/planning-your-podcast-part-1/