Recording Environment Part 5
By now you have properly planned out your podcast. Now it’s time to get into the producing phase. First of all you have to decide where you are going to record your show. Will it be in an office type setting? Or, will it be on location or perhaps a professional studio. If it’s not in a professional studio, you will need to record in a location that’s as quiet as possible.
If your recording will be in a office type environment make sure it will be void of any distractions. Make sure the phone and any overhead pa announcements are off and other sounds that will add noise during the recording. If your recording on location like a factory or outside, you can tell the audience that we are on location and that’s why you might be hearing these noises. Actually, being on location gives your podcast a more journalist appeal that could give your podcast greater credibility.
Remember any and all noises that are heard during the recording will not only be included but amplified as well. Maybe you can decide to record when it’s the quietest time of day. Maybe that’s before the work day starts or after. Recording in a quiet environment will not only produce a better podcast, it will help you to focus on the subject matter. If you have any guests or other people on the show it will help them to keep their attention focused on you too. A quieter environment will help cut down time in the editing phase of your podcast and make the process run smoother.
I hope this helps. In the next blog I will discuss what type of microphones to use in order to get that good quality recording.
Marc Krevo
BOLD CITY MEDIA
The only business in Jacksonville Florida specializing in Podcasting and Online Video
The Keys To Publishing Your Podcast Part 4
The publishing phase is another key component of your podcast’s construction. Not only will it be where listeners can find your podcast; but more importantly how listeners find your podcast that will make the difference.
Along with good content your podcast also needs good keywords in the publishing. By now you have discovered what keywords will be important to your podcast. Now you need to include those keywords in your podcast episode title, description page and in the id tags of your podcast.
Including these keywords will provide your audience to find your podcast through search engines like Google, Yahoo or MSN. These search engines are constantly looking for fresh content to these keyword topics. When you supply these search engines with these keywords, traffic will start to flow to you. However, you should have done this keyword research already in the planning stage. If you haven’t don’t worry, it’s never too late to start. I recommend Nichebot. They provide a wealth of keyword research which will help you direct traffic to your blog page or website depending on where your podcast lives.
Publishing to a stand alone blog page makes this possible. Search engines love blog pages because many people include these keywords directly related to their topic; not only in the content page but in the id tags or keyword entry.
In the next issue I’ll talk about RSS feeds and how it provides your listeners with instantly delivery for every new issue you publish.
Marc Krevo
BOLD CITY MEDIA
The only business in Jacksonville Florida specializing in Podcasting and Online Video
What’s Your Message? Part 3
What message are you trying to deliver? Alright, you have already identified who will want to listen to your podcast. Now that you have their attention, how are you going to present it?
A lot of companies tell their customers and audience what they are doing and what they have to offer. While that might be helpful that’s not going to engage your audience very well. Your best way to connect and engage your listening audience is to bond with their problems and provide solutions and answers. Provide experts on the subject of their problem or you can interview someone who has had a past experience with the problem. When you bond with other people’s problems you’ve got their attention. But now you need to provide the answers.
Hopefully this will help you come up with a format idea for your podcast. I am producing a new show for caregivers of the elderly. The Informed Eldercare Podcast is devoted to helping caregivers of an elder. It has topics and issues that I personally have faced with family members. I have talked with other caregivers and researched other blogs to see what they are talking about. Whether it’s in home care, hospice, nutrition, medical issues like Alzheimers’ or many more, I solicit other people’s ideas and suggestions. This helps me stay in touch with my audiences’ needs. I also interview the experts in these areas to give the podcast credibility. This not only addresses what I am concerned about, but more importantly what I believe the audience is concerned about.
Your podcast needs to have a message that not only educates but empowers your audience. By providing solutions to your audience’s needs you are seen as a resource. That’s what people want today in their online searches. Be a greater resource and you will build a better message.
Marc Krevo
BOLD CITY MEDIA
The only business in Jacksonville Florida specializing in Podcasting and Online Video
Identify Your Audience Part 2
How do you identify your audience or market? Think for a moment, ok that’s long enough. Who is going to listen to your podcast and why? How will your audience benefit by taking the the time to listen? Will it be engaging? Do you have stories for them to connect to? Do you have any real life examples to share with them?
When you think in these terms it will help you identify your audience or listeners. Maybe they are your employees needing in-house training on new initiatives, policies or procedures. Or, could it be your customers that would benefit from understanding your products and services better. What about your industry peers? Do you have something to enhance recent trends or to improve relationships?
I hope these questions are getting your creativity flowing. Try and put yourself in your listener’s position. Do that and it should give you a better idea of what they want or need. The next issue will be about developing your message.
Marc Krevo
BOLD CITY MEDIA
The only business in Jacksonville Florida specializing in Podcasting and Online Video
Planning Your Podcast Part 1
A lot of people are out there Podcasting with no clear direction. Just in any area of communication in business you need to have a plan to steer you in the right direction. Last April I gave a presentation on the 4p’s of Podcasting to the American Society of Training and Development here in Jacksonville. Those 4p’s are planning, producing, publishing and then promoting your podcast
This is part 1 of a 10 part series. Don’t worry, I will keep each post short but it will provide a comprehensive overview of how to deliver a message effectively.
The plan is the first and most important phase of your podcast. It must identify your audience, define your message and the best way to reach them. If you don’t build this road map first your podcast will suffer a tragic death. When planning a podcast you need to ask your self some important questions.
- WHY AM I DOING THIS? IS IT TO:
-Support my marketing efforts?
-Build brand recognition?
-Develop and provide greater value with my clients?
-”My boss told me I had to do this”
These questions should get you thinking in the right direction. The next post will be on identifying your audience.
Marc Krevo
BOLD CITY MEDIA
The only business in Jacksonville Florida specializing in Podcasting and Online Video